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Longevity in dogs is shaped by biology, not chance. As dogs age, they naturally lose lean muscle and experience slower cellular repair. This article breaks down the science behind healthy...

Not all protein is created equal. Discover why bioavailability—not protein percentage—defines true canine nutrition and drives real, lasting health results.

Track what truly matters. Learn how small, daily observations of your dog’s mobility, stamina, and comfort reveal real health progress over 30 days with THRIVE.

The three biggest canine challenges—weight, joints, and vitality—are all connected by amino acid nutrition. Amino acids for dogs build muscle, repair tissue, and fuel daily energy. 100% bioavailable amino acids...

One unexpected vet bill can cost more than a full year of THRIVE. Discover how preventative dog nutrition — powered by bioavailable amino acids — keeps your dog healthier, longer,...

Many dog owners focus on crude protein percentages on kibble bags, but that number doesn’t tell the whole story. Crude protein measures nitrogen content, not the true amount of usable...

The ideal nutrition for weight-loss in dogs includes high protein (over 25%) to support muscle retention, adequate fiber (over 12%) to aid in satiety and digestion, and low fat (under...

Recognize the Signs: A dull coat, low energy, and digestive issues are common indicators of nutritional deficiency in dogs. Prevent Deficiencies: Feed a balanced diet, incorporate supplements, and consult your...

Set achievable resolutions to improve your dog’s diet, exercise, and mental stimulation. Incorporating balanced meals, daily physical activity, and brain games can significantly enhance their overall well-being. Add THRIVE Daily...

Christmas celebrations bring potential risks for dogs, including toxic foods like chocolate and xylitol, dangerous decorations such as tinsel and glass ornaments, and hazards from plants like poinsettias and mistletoe....

Winter preparedness for dogs is essential to protect them from seasonal risks like frostbite, dry skin, and exposure to harmful road salt. By taking proactive steps, you ensure your dog...

Superfoods are a variety of nutrient-dense foods, such as blueberries, sweet potatoes, spinach, and salmon, provide essential vitamins, antioxidants, and minerals to boost a dog’s immunity, digestion, and overall health....